If you’ve started your own Instagram account, you probably know how important followers are for growing your brand. Once you have your first followers, the real work begins. Getting more followers on Instagram isn’t easy, especially when you’re new to the platform and have limited visibility with other users. Tips below on why you lose followers on Instagram when you post and how to fix this problem fast.
Why Do I Lose Followers On Instagram When I Post?
With over 700 million users, Instagram has become one of the most popular social media platforms. However, keeping your audience interested can be challenging for brands that use this platform to share photos and videos. Maintaining followers is not easy, as people tend to get bored after viewing the same image for too long. If you are an avid Instagram user with a brand account, chances are you have noticed that your follower count changes on a regular basis. Some users gain new followers every day while others lose them just as fast. Here you will learn the reasons why users lose followers on Instagram when they post.
Your Content Is Irrelevant
Let’s start off with one of the most obvious reasons why users lose followers on Instagram. Your content is what draws people in and keeps them coming back for more. If your content is irrelevant to your target audience, then you are doing yourself a huge disservice. If your content doesn’t align with the interests of your followers, then it’s likely that they will unfollow you. You can easily avoid this by doing your research. Find out who your target audience is and what interests them. Once you know this, you can start posting content that is relevant to these interests. This will help you gain more followers who are genuinely interested in what you have to say.
Your Brand is Not Authentic
Whenever you share content on Instagram, it’s important that you remain authentic. If your content feels inauthentic, then you will lose followers quickly. If you are selling a product, you should still be you when you post. When you’re trying to sell a product, your posts should be consistent with your brand values. When you are authentic with your posts, it shows through to your followers. If you are not being yourself, then your followers will notice. When it comes to authenticity, you should always be yourself when you post. If you feel like you aren’t being authentic, take some time away from Instagram. When you feel like you are ready to post again, try to be more honest with your posts. When you are authentic with your posts, your followers will notice. Authentic followers are the ones who stick around. These people will help you grow your account faster because they are invested in what you have to say.
You Post Inconsistent Content
If you post inconsistent content, then you will lose followers on Instagram. Your followers expect consistency with your posts, so if you post something different one day and something else the next day, they will likely unfollow you. This doesn’t just apply to the types of posts you make but also to the frequency in which you post. Posting at the wrong times can also lead to you losing followers on Instagram. Posting too often will drive away followers, so it’s important to find a happy medium. When you post consistent content, your followers are less likely to unfollow you. Consistent posts also help you create a brand for your business, so it’s important to get this right.
You Use the Wrong Hashtags
You want to use hashtags in your posts, but you don’t want to overdo it. Too many hashtags in a single post are annoying to read, and most people will skip over them. If you use too many hashtags in your posts, then it’s likely that you will lose followers quickly. When you post, you should always be thinking about the people who might see the post. If a post has too many hashtags, your followers will skip over them. This means that they will miss out on your content, which is a huge mistake. Using the wrong hashtags can actually prevent your posts from showing up in certain hashtags. This means that you will lose followers who would have otherwise seen your content.
Your Video Quality is Bad
One of the most important aspects of your Instagram account is your video content. If your video quality is bad, then it’s likely that you will lose followers on Instagram. When you share video content on this platform, it should look professional. If your videos are blurry and don’t look professional, then your followers will likely unfollow you. When you post videos, make sure that they are in focus and at the right brightness for the environment. Also, make sure that you are in the frame when you record videos. Your followers want to see your face as much as possible.
How To Fix The Problem Of Losing Followers On Instagram When You Post?
Check Your Bio
First, check your bio. Make sure it’s clear and concise, and that it’s not overflowing with hashtags or irrelevant information. Some people also suggest changing your username, but while this can make a difference, it’s not essential. People will follow you on Instagram based on your bio, not your username. In your bio, include a few sentences about who you are, what you’re about, and what your posts will cover. If you’re not sure how to write a bio, here are some starter points that you can use.
- Make sure people know what your Instagram is about – don’t leave them guessing.
- You can encourage followers to like and comment on your posts.
- Include the types of posts you’ll make.
- If you’re posting behind-the-scenes photos, tell people.
- Include a link to your website/social media accounts so people can follow you elsewhere.
Be Clear About The Type Of Content You’ll Be Posting
Next, make sure you’re clear about the type of content you’ll be posting. This can help attract the right audience, which can in turn help to keep the followers that you already have. If you’re posting a lot of brand-focused content, for example, you might be turning off potential followers who are just there for the entertainment. Likewise, if you’re just posting entertaining content, you may be putting off potential sponsors. Let your audience know what they’ll get from following you. This can help to attract more followers who will be interested in what you’re posting.
Don’t Over-Post
If your follower count is dropping, one of the first things to check is how often you’re posting.
It’s a common misconception that the more often you post, the more followers you’ll gain. In fact, the opposite is often true. Too many posts can lead to people unfollowing you. If you’re really desperate to increase your follower count, you might be able to do so by paying for followers. But this is a short-term fix. If you want long-term success, you have to build a real audience, not one made up of bots. Too many posts can also make you look desperate. If you’re posting too frequently, people might unfollow you for that reason alone. You’ll also annoy the followers who do still follow you.
Check Your Hashtags
Look at the hashtags you’re using. If you’re choosing the most popular ones or tags that lots of other people are using, you might be flooding your posts with too much competition. You might also be using unnecessary hashtags that are irrelevant to your posts. Gauge what hashtags people actually use when searching for your type of content. If you’re getting low engagement on your posts, this may be because you’re using the wrong hashtags. Take some time to research more relevant and popular tags to use. This can help you to get your posts in front of the right viewers who might engage with your content. You can also use Instagram analytics to find out which hashtags are most effective for your posts. This can help you to find the best tags to use when posting.
Be Authentic And Connect With Followers
Make sure you’re being authentic in your posts so that followers can engage with you and follow you for who you are. If you try to be someone you’re not, you’re likely to be found out and lose followers. You can also interact with followers and respond to comments on your posts. This can help to build a connection between you and your followers and make them feel more invested in your account.
Ask Your Followers To Follow You Back
If your follower count has started to drop, you can reverse this trend by asking followers to follow you back. This doesn’t have to be something that you do constantly, but you can ask followers to follow you in the comments on your posts. You can also do this in your own comments on other posts. This can help to increase your follower count over time. If you’re worried about looking desperate, you can talk about why you chose to follow the people you follow. This can be a nice way to ask followers to follow you back without coming across as over-the-top or desperate.
Conclusion
Growing your following on Instagram isn’t easy, but once you have a solid foundation, it’s much easier to maintain it. Keep these tips in mind, and you’ll be well on your way to building a loyal fanbase that looks forward to engaging with your brand. One thing to keep in mind is that growing your Instagram follower base takes time. Don’t get discouraged if you don’t see immediate results. Stay consistent with your strategy and keep building your brand. You’ll get there in the end!
