As people have become more attuned to the dangers of allowing their data to be harvested and used against them, more and more businesses have been forced to reconsider how they go about the vital process of marketing. Whereas before it was simply a case of gathering as much data as possible and then parsing through it in order to find the juicy morsels of information that can be used to target specific individuals, things have become far more nuanced these days. Nonetheless, there are numerous options available for savvy marketers wishing to maintain their advantage in terms of raw data while remaining on the right side of the law and public opinion.
This post will explore one such platform and how it has revolutionized the process of marketing to allow businesses of all sizes to reach an audience that is ready and willing to purchase their wares.
What Is SafeOpt?
Before getting too far into the weeds regarding the benefits, it’s worth taking a look at what this platform is and why it was developed. SafeOpt is a specialist retargeting program used by thousands of businesses worldwide that can tap into their hundreds of millions of users to accomplish marketing feats that are often unavailable to your standard SME. The company was founded in 2011 and has rapidly grown to become the premier solution for companies to bypass the range of obstacles that have been placed in their way over the past decade. Moreover, they are used by a broad range of enterprises, from standard businesses to charities. Some of the charities supported by SafeOpt include Compass to Care, All-In to Fight Cancer, and Just Tryan It. Perhaps the main reason that this platform has managed to attract so many users in both commercial and charitable spaces is due to its sophisticated retargeting options. Nevertheless, there is much more to SafeOpt than that, so let’s take a look at some of the top reasons it has become a must-have option in today’s corporate environment.
Retargeting Makes It Easier To Reach And Convert Customers
Retargeting is a digital marketing strategy that allows brands to show ads to people who have already visited their website or interacted with other ads online. It works by using tracking cookies or pixels to follow site visitors around the web and serve them relevant ads to bring them back to complete desired actions. It has numerous advantages for businesses seeking to expand their customer base and increase the chance of conversions. First, it enables brands to stay top-of-mind after a customer’s initial visit, keeping the brand message in front of them across sites they frequent. This repetitive exposure nurtures familiarity and trust in the brand.
Additionally, it allows for highly targeted, personalized messaging based on what a customer viewed or engaged with on a brand’s various properties. As a result of serving contextually relevant ads, you dramatically increase the odds of making a conversion. Where SafeOpt differs slightly from other retargeting platforms is the way in which it utilizes its substantial user base. Instead of reaching out to random customers, businesses can tap into SafeOpt’s existing base and, as long as they follow the rules, will open up new avenues to make sales to those who are genuinely interested in receiving offers.
You Have Access To Millions Of Users
One of the marked advantages that SafeOpt provides its brands’ users is access to its rapidly growing audience of over 175 million users. This is a vast network that is primed and ready to receive various offers as long as they meet the strict regulations put in place by SafeOpt to ensure the satisfaction of users. Moreover, as you will read in the following point, all of these customers have opted to receive relevant ads based on their inputs, making it more likely that your offers will be successful.
Easy To Reach Those Who Are Interested In Your Offerings
Permission-based personalization allows brands to deliver customized messaging and offers to consumers who have actively signed up to receive communications. By having consumers explicitly opt-in, brands can tailor content that resonates with their interests and needs without falling into the trap that so many make and end up alienating their target audience. In essence, the way that SafeOpt has focused on permission-based personalization creates a valuable owned audience that craves a brand’s information. Not only can brands easily keep these subscribers engaged, but they also gain data to refine messaging and provide more relevant experiences over time.
You Can Avoid Dancing Around The Complex Tangle Of Data Privacy
There is no escaping the fact that more and more consumers have become savvy to the fact that businesses have been abusing their data for too long. As the ability of technology to collect personal information has outpaced regulations and security systems meant to protect it, governments have rapidly enacted laws to ensure their citizens’ data remains anonymous and can be controlled by them and them alone. Essentially, it boils down to the fact that people feel violated and powerless as data is taken without their permission. While new regulations have undoubtedly been a boon for concerned users, they have made the process of marketing markedly more challenging. SafeOpt has long championed the use of sustainable data where customers have the option to not merely opt-in to receive deals but can customize their settings to ensure that only deals that are relevant to them will be shown.
The Opportunity To Collaborate With Other Relevant Brands
Brand collaborations allow companies to tap into shared resources and new audiences, providing efficient growth opportunities. By partnering with a complementary or respected brand, businesses boost visibility while conveying implicit endorsements that amplify consumer trust. Collaborations also foster creativity as brands pool insights to conceive new products, services, or marketing that better resonate with target customers. Tasteful partnerships enable brands to access expanded networks cost-effectively, leveraging partner equity and social clout to aid awareness. Done thoughtfully with aligned values and objectives, collaborations allow brands to creatively reshape perception, ultimately driving discovery and loyalty. Because of the way that SafeOpt is set up, it’s easier than ever to perform this task and drastically ramp up the results you achieve.
SafeOpt has a plethora of advantages that businesses, large and small, can make use of. However, it’s the way in which it interacts with its user base that really sets it apart from other platforms.
