Facebook is an immensely powerful marketing tool. That’s why many businesses build Facebook pages and create custom advertisements designed to attract new customers. As a result, businesses that use Facebook often monitor their performance, traffic, and other statistics to ensure they’re getting the most value from their efforts. For example, if you manage or own a business page on Facebook and want to see how many people have “liked” it, how many followers you have gained in the past week or month, or how many people will see your posts based on your privacy settings, you need to know more about Facebook analytics. To find out more about Facebook analytics, keep reading to discover the answers to these questions.
What is the name of Facebook’s Analytics Package?
Facebook Analytics is a tool that provides insights about your audience, engagement, and growth on Facebook. It’s a free tool that’s available to all Facebook Page owners. You can use it to track how people are interacting with your Page, your posts, and your Facebook ads. Facebook Analytics can help you understand what’s working and what’s not so that you can make better decisions about how to grow your business on Facebook.
What Is Facebook Analytics?
- Facebook Analytics shows you how many people have liked your page and how many people have visited your page. These are important statistics for businesses that are looking to grow their customer base on Facebook.
- Facebook analytics also provides a detailed view of your followers on the social media platform and shows you which ones are most engaged with your posts. This helps businesses see who is engaging with their content, which can be useful for companies that want to know what type of content has the highest chance of being shared by their followers.
- Another useful feature of Facebook analytics is the ability to track the effectiveness of certain advertisements on Facebook pages and profiles. You can see who saw your ad, when they saw it, how long they spent viewing it, whether they clicked through a link in the ad, and whether they followed any links in that ad or clicked on other links in the ad’s call-to-action (CTA). The data provided by this feature allows businesses to see which types of ads work best for them and what types of ads may not be as effective as others. Once you’ve decided on an ad campaign strategy, this information can help you determine which tactics will be most effective for you or your business’s marketing efforts.
- Finally, if you’re interested in measuring engagement between users on Instagram or other Facebook platforms, then facebook analytics may be something worth considering as well since it provides similar functionality across all sites within Facebook’s ecosystem.
Which Brands Own The Top Facebook Pages?
Facebook has more than 500 million users, and nearly all of them have a Facebook profile. These users are what the company calls “Page owners”—people who manage their own personal pages on Facebook. The company also has more than 1 billion active users, which includes people who use the social network without managing their own personal pages. Of these people, around 90 million visit businesses’ pages every month. To put that in perspective, there are only around 5 million “Pages owners” on Facebook.
The next most popular social network is Instagram, which has around 400 million active users. The photo-sharing app has many of the same features as Facebook, but it is more focused on taking and sharing photos. As a result, Instagram has more than 1 billion users who visit businesses’ pages every month.
Twitter is a social network that allows people to share short posts with their followers and friends. More than 200 million people use Twitter every month, and around 70 million visit businesses’ pages every month. Around 20% of these users are active daily in the United States, so most people visit businesses’ pages at least once per day if they have a Twitter account or account to view their tweets.
LinkedIn is a business-oriented social network that allows members to connect with other professionals or companies they work for in order to exchange business information and develop professional relationships. It has over 450 million members worldwide, but only about 1% of these users are active on LinkedIn every day in the United States. In addition to being used for networking purposes, LinkedIn has allowed companies to launch their own branded pages using custom logos and backgrounds designed by their clients—creating more opportunities for brands to connect with new customers through Facebook marketing efforts on their behalf. As a result, 1% of all U.S.-based social media users visit businesses’ pages every month on LinkedIn alone more than the total number of page owners on Facebook, Instagram and Twitter combined.
Google+ is a social network that allows users to share content from their web browser or other apps and allows them to create communities around their interests. It has only about 1% of the total U.S.-based social media audience, but it is growing quickly, with more than 30 million users visiting businesses’ pages every month.
Pinterest is a social network that allows users to share content and find things they like. It has only about 1% of the total U.S.-based social media audience, but it is growing quickly, with more than 40 million users visiting businesses’ pages every month.
Tumblr is a blogging platform that allows people to create their own blogs and share them with their followers. It has only about 1% of the total U.S.-based social media audience, but it is growing quickly, with more than 50 million users visiting businesses’ pages every month.
How To Track Your Facebook Ads With Google Analytics?
- Create a Google Analytics account.
- Click “Create Campaign” and choose “Google Universal Analytics” from the drop-down menu.
- Enter the information requested in the form and click “Save.”
- Copy the tracking code and paste it into Facebook’s Custom Audience Builder
- Follow instructions to create your custom audience with your desired demographics, as well as your desired audience size and targeting preferences (such as gender, age range, etc.).
- After you’ve created your custom audience, click “Track” in Facebook’s Custom Audience Builder to begin tracking conversions using your new audience!
How To Track Your Organic Content With Google Analytics?
- To begin with, you need to have a Google Analytics account. You can sign up for the free service at google.com/analytics.
- After signing up, you need to create a new property on your Google Analytics account. To do this, click the “Create Property” link in the left side menu of your dashboard.
- Once you’ve created your property, you need to add the URL for your Facebook page or business page to your Google Analytics account by using the “Add Property” link in the “Property Settings” section of your dashboard.
- To track how many people are visiting your Facebook page or business page from inside Google Analytics, add an event tracking code. This code will allow Google Analytics to record visits from inside Google’s web analytics platform directly onto your Facebook page or business page URL.
- When visitors enter data into forms on your site through which they’re asking for more information about one of these codes, you can use Google Analytics to track the data they entered. To do this, add a custom dimension to your Google Analytics account by clicking the “Add Custom Dimension” link in the “Dimensions” section of your dashboard.
- You can then add segments to your custom dimension based on these terms that you want to track within Google Analytics. For example, if you’re tracking people who are asking for more information about a specific product or service, then you’ll want to create a segment for those terms and add them as values for the custom dimension you’ve just created.
- After creating your custom dimension, then click “Create Segment” in the “Segmentation” section of your dashboard. You can name your segment whatever you like; however, using descriptive names will make it easier for you to understand which segments are used when reports are generated at various times throughout the day or week (for example: “Facebook Page Visits”, “Facebook Likes”, etc.).
Social media marketing and Facebook analytics go hand in hand. While Facebook analytics can be helpful for measuring performance, social media marketing is about more than just numbers. It’s about building and growing a community. And the best way to do that is by providing great content that resonates with your audience. When you provide value, people will see your posts and may even choose to follow you or like your page. With that being said, you don’t want to forget about the numbers. Facebook analytics will help you keep track of your progress and let you know when you need to adjust your strategy.